Tony’s Diary: The Blue Light Card and its 20% discount

“What are you doing to help”? Is a question we are getting asked a lot recently. In the first weeks of the panic I suggested all sorts of daft things that might help, which my very wise management team politely turned down. They were right.  I see now that floods of wine arriving at hospitals might not have won universal acclaim. (Though doctors always were our biggest category of customers. In the days when we were allowed to know such things).  And maybe putting hand sanitiser in with the wine bottles could have caused confusion… and damage to the unwary. You mock, but my dear wife actually did order a bottle of some powerful hand cleanser from the Czech Republic. The label of mountains and flowers was all in baffling Czech, and I do get occasional bottles of interesting digestif spirits from my Czech in-laws. Only one way to find out…. I won’t be trying it ever again. 

When the initial panic subsided and we could think straight again, some bright spark suggested we should now accept the Blue Light Card and give a nice discount to some very worthy people. 

Workers who qualify for a Blue Light Card include all those employed by the NHS, police, fire service, ambulance, HM Coastguard, RNLI and anyone in the Armed Forces. Our discount for those who qualify is 20% off all qualifying online purchases – including some wines and cases already discounted – as well as shop click and collect orders. (Our shops are shut but they will put online orders in your car boot if you stop and toot.)

This discount will apply for the foreseeable future.  (Anyone able to see into the future… give us a call.) We are also giving that discount to those you might meet who drive the vans of Parcelforce and Yodel and bring you your wine. 

I wouldn’t want anyone to think it’s only now that we started being nice to people.  We’ve always actually enjoyed helping those less fortunate than us. But we were always taught to do it quietly. Today it’s different. There are so many who deserve not help, but grateful thanks and the Blue Light Card seems to us to be the best way for us to do our bit.

Tony Laithwaite

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About Laithwaite's Wine

Laithwaite's began in 1969, when Tony Laithwaite took a job washing bottles in Bordeaux... and fell in love with real wine and the people who make it. When he borrowed a van to share these delicious wines with friends and neighbours at home, things went so well that boutique wineries were soon queuing to take part. Today we're the UK's No.1 home-delivery wine merchant, with over 1,500 wines to choose from... including red, white and rosé, plus Champagne and sparkling, beer and cider.

51 thoughts on “Tony’s Diary: The Blue Light Card and its 20% discount

    • Hi Alison,

      One of our friendly and knowledgeable wine advisors will be able to give you a quote on a mixed case of bargain wines. You can reach them via phone or email.

      Call: 03330 148 152
      Email: callmeback@laithwaites.co.uk

      Please let us know if there is anything else we can assist you with.

    • Is this Blue Light Card discount still valid, only the vault and the BLC Website don’t have anything for Laithwaites any more?

      • Hello,

        Yes we are still running our Blue Light Card promotion however the discount has now reduced to 10%. I hope this helps. Do let us know if there is anything further we can help you with.

        Best wishes
        Emily

  1. That, is just Great to hear.

    When I last spoke with you, you mentioned your disappointment that Doctors were encouraging us all to drink less.

    However, I can assure you that we are possibly on a level playing field now and a glass of reliably good wine has been the saving grace at the end of a shift to bring you back to a ‘norm’ in order to face the reality of whole thing again the next day.

    Stay at home and stay safe,

    Kind regards,

    Sue

  2. I have a blue light card and trying to order introductory mixed case with 20% discount which it says you can use it of discounted offers but i can access vault code via blue light. Can you help pleass?

    Many thanks

    Julie

    • Hi Julie,

      Unfortunately our introductory wine plan cases are excluded from the 20% discount however select standard cases which are already discounted are eligible for Blue Light Card discount. If you are having trouble accessing your vault on Blue Light Card you will need to contact Blue Light Card directly. Sadly, there is nothing we can do our end with looking into issues with accessing the vault. Please do let us know if there is anything we can do to assist you further. Thank you.

  3. Thats great.How do we get the 20% discount for blue light. What code is it . Where do we input our blue light number ?

    • Hi Rachel,

      You’ll need to head over to the Blue Light Card website, log on securely and access your vault. You can download a unique discount code entitling you to 20% discount. Discount codes can’t be used in conjunction with another offer or code and product exclusions apply.

      Offer codes are unique and single use only, you can repeat the process and obtain another code for further orders. All codes can be redeemed online and over the phones. All you need to do is add the qualifying wines into your basket and add your unique voucher code in the “voucher code” box in the checkout.

      Please do let us know if you have any troubles with this.

    • Hi Terry,

      You’ll need to head over to the Blue Light Card website, log on securely and access your vault. You can download a unique discount code entitling you to 20% discount. Discount codes can’t be used in conjunction with another offer or code and product exclusions apply.

      Offer codes are unique and single use only, you can repeat the process and obtain another code for further orders. All codes can be redeemed online and over the phones. All you need to do is add the qualifying wines into your basket and add your unique voucher code in the “voucher code” box in the checkout.

      Do let us know if you have any troubles with this.

    • Hi Beverley,

      You’ll need to login to the portal on Blue Light Card website and access your vault. You can then download a unique discount code entitling you to 20% discount. Discount codes can’t be used in conjunction with another offer or code and product exclusions apply.

      Offer codes are unique and single use only, you can repeat the process and obtain another code for further orders. All codes can be redeemed online and over the phones. All you need to do is add the qualifying wines into your basket and add your unique voucher code in the “voucher code” box in the checkout.

      If you require any further help with this please do let us know.

  4. I am a nurse working in nhs but don’t have a blue light card. I have shopped with you for sometime now using the wine plan. Can I get the discount?

    • Hi Karen,

      In order to redeem the discount on our website you will need to apply for a Blue Light Card as it is a unique code which needs to be entered at the checkout. Please do let us know if we can assist you any further.

  5. Tried ordering tonight, message says voucher already in us, can’t claim discount. Tried several time’,no joy.

    • Hi Nick,

      Are you still having trouble redeeming your discount? Do let us know so we can put you in touch with the right team.

      Many thanks.

      • Hi Sarah,

        We’re sorry you are having trouble redeeming your discount. Please can you contact our customer service team on 03330 148 168 or send them a message on social media with a screenshot of the error message displayed when you try to use this. Alternatively, you can call one of our Wine Advisors on 03330 148 152 to place your order. Once again, we apologise for any inconvenience this may have caused. Do let us know if you have any further questions. Many thanks.

    • Hi Andy,

      There is no limit on the amount of wine you can buy. However there are some product exclusions which include the introductory offer wine plans and cases. You will need to access a code from the vault on the Blue Light Card website and then enter this at the checkout on our website. Do let us know if you have any further questions.

  6. Good morning – I have a wine plan and subscribe to the Rewards scheme. I also hold a Blue Light card. Is the wine plan eligible for the Blue Light card discount?

    Many thanks

    Paul

    • Hi Paul,

      The Blue Light Card discount cannot be used on our wine plans. Do let us know if there is anything further we can help with.

      Many thanks
      Emily

    • Hi Wendy,

      You’ll need to head over to the Blue Light Card website, log on securely and access your vault. You can download a unique discount code entitling you to 20% discount. Discount codes can’t be used in conjunction with another offer or code and product exclusions apply.

      Offer codes are unique and single use only, you can repeat the process and obtain another code for further orders. All codes can be redeemed online and over the phones. All you need to do is add the qualifying wines into your basket and add your unique voucher code in the “voucher code” box in the checkout.

      Please do let us know if you have any troubles with this.

  7. no free magnums left so not be ordering . I also work for myself adapting bathrooms to disabled bathrooms for the adaptions teams in Kirklees and wakefield . No 20% for me ?

  8. It’s a shame your long standing customers don’t seem to get many special offers people who have bought from you for years who also work extremely hard.

    • Hi Julie,

      We’re sorry that you feel this way. Our Wine Plans continually receive a great discount and we often send out some great offers through our email communications. We will take your comment on board and pass onto the relevant department. Do let us know if there is anything else we can do. Best wishes, Emily.

  9. Do you offer any discount for key workers In addition to blue light e.g. teachers looking after the children of key workers? Thanks

    • Hello,

      Unfortunately not under the same agreement of Blue Light Card. Do let us know if there is anything further we can help with.

  10. Hi
    I am on a wine plan. I haven’t yet got a blue light card (I do work for the nhs) can I use the discount on the wine plan?
    Many thanks

    • Hi Gemma,

      This discount cannot be applied to our wine plans. Do let us know if you have any further questions.

      Best wishes
      Emily

  11. Many thanks for my discount, very much appreciated. We have lots of lovely food and toiletries also.
    And thanks for not sending wine to the hospital as having not had a holiday in a long time we might have felt the need to drink it.

  12. Hi Team,
    Really appreciate the Blue Light discount scheme, thank you so much for thinking of us. These can be really difficult times, and a glass or two of your excellent wines is a real boon at the end of the day! Keep up the good work, and stay safe!

  13. HI Laithwaites
    just wondering if we can use the BLC in store?
    Havent tired yet due to lockdown etc…
    BLC are not providing codes for some reason although Laithwaites are happy for us to be given the discount with BLC –
    thanks for your great customer shrive and quality wines – will still buy without the discount..;)

    • Hi Sara,

      Yes you are able to use your BLC in our stores to receive the 10% discount. Do let us know if you have any more questions that we can help you with.

      Best wishes
      Emily

  14. My wife works for the NHS and is a Blue Light cardholder. However, our Laithwaite account is in my name. Can I apply the code to orders on my account or will she have to open an account in her own name?
    Thanks for a quick reply.
    Chris

    • Hi Chris,

      The discount is open to new and existing customers so it can be used with an existing Laithwaite’s account. The unique code will be populated on the Blue Light Card website using your wife’s Blue Light Card details. If you have any issues with receiving the code please get in contact with Blue Light Card. Once you have the code it can be used on any Laithwaite’s account.

      Do let us know if you have any further questions.

      Best wishes
      Emily

        • Hi Chris,

          The 20% off discount has now been reduced to a 10% discount. I hope this has helped and do let us know if you have any further questions.

          Best wishes,
          Emily

  15. I have had a couple of deliveries this year not knowing I could get a discount with my blue light card. How do I get tHis discounts in future. Upset I missed out in the 20%

    • Hi Jennifer,

      You can obtain the discount via the vault through the Blue Light Card website. It will then give you a code to enter at the checkout on our website.
      Do let me know if you have any further questions.

      Many thanks
      Emily

  16. Hi, is the BlueLightCard discount still on, please? I’ve applied the code on BlueLightCard website, although the code is accepted but no discount is applied. Thanks.

    • Hi Hugh,

      Yes the discount is still on. We have flagged this issue and it is being looked into. In the meantime, please feel free to contact our team via phone 03330 148 168 to place your order, they will be able to honour the discount over the phone.

      Please let me know if there is anything further we can help with at all.

      Best wishes
      Emily

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