Tony’s diary: The Blue Light Card and its 20% discount

“What are you doing to help”? Is a question we are getting asked a lot recently. In the first weeks of the panic I suggested all sorts of daft things that might help, which my very wise management team politely turned down. They were right.  I see now that floods of wine arriving at hospitals might not have won universal acclaim. (Though doctors always were our biggest category of customers. In the days when we were allowed to know such things).  And maybe putting hand sanitiser in with the wine bottles could have caused confusion… and damage to the unwary. You mock, but my dear wife actually did order a bottle of some powerful hand cleanser from the Czech Republic. The label of mountains and flowers was all in baffling Czech, and I do get occasional bottles of interesting digestif spirits from my Czech in-laws. Only one way to find out…. I won’t be trying it ever again. 

When the initial panic subsided and we could think straight again, some bright spark suggested we should now accept the Blue Light Card and give a nice discount to some very worthy people. 

Workers who qualify for a Blue Light Card include all those employed by the NHS, police, fire service, ambulance, HM Coastguard, RNLI and anyone in the Armed Forces. Our discount for those who qualify is 20% off all qualifying online purchases – including some wines and cases already discounted – as well as shop click and collect orders. (Our shops are shut but they will put online orders in your car boot if you stop and toot.)

This discount will apply for the foreseeable future.  (Anyone able to see into the future… give us a call.) We are also giving that discount to those you might meet who drive the vans of Parcelforce and Yodel and bring you your wine. 

I wouldn’t want anyone to think it’s only now that we started being nice to people.  We’ve always actually enjoyed helping those less fortunate than us. But we were always taught to do it quietly. Today it’s different. There are so many who deserve not help, but grateful thanks and the Blue Light Card seems to us to be the best way for us to do our bit.

Tony Laithwaite

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About Laithwaite's Wine

Laithwaite's began in 1969, when Tony Laithwaite took a job washing bottles in Bordeaux... and fell in love with real wine and the people who make it. When he borrowed a van to share these delicious wines with friends and neighbours at home, things went so well that boutique wineries were soon queuing to take part. Today we're the UK's No.1 home-delivery wine merchant, with over 1,500 wines to choose from... including red, white and rosé, plus Champagne and sparkling, beer and cider.

20 thoughts on “Tony’s diary: The Blue Light Card and its 20% discount

    • Hi Alison,

      One of our friendly and knowledgeable wine advisors will be able to give you a quote on a mixed case of bargain wines. You can reach them via phone or email.

      Call: 03330 148 152
      Email: callmeback@laithwaites.co.uk

      Please let us know if there is anything else we can assist you with.

  1. That, is just Great to hear.

    When I last spoke with you, you mentioned your disappointment that Doctors were encouraging us all to drink less.

    However, I can assure you that we are possibly on a level playing field now and a glass of reliably good wine has been the saving grace at the end of a shift to bring you back to a ‘norm’ in order to face the reality of whole thing again the next day.

    Stay at home and stay safe,

    Kind regards,

    Sue

  2. I have a blue light card and trying to order introductory mixed case with 20% discount which it says you can use it of discounted offers but i can access vault code via blue light. Can you help pleass?

    Many thanks

    Julie

    • Hi Julie,

      Unfortunately our introductory wine plan cases are excluded from the 20% discount however select standard cases which are already discounted are eligible for Blue Light Card discount. If you are having trouble accessing your vault on Blue Light Card you will need to contact Blue Light Card directly. Sadly, there is nothing we can do our end with looking into issues with accessing the vault. Please do let us know if there is anything we can do to assist you further. Thank you.

  3. Thats great.How do we get the 20% discount for blue light. What code is it . Where do we input our blue light number ?

    • Hi Rachel,

      You’ll need to head over to the Blue Light Card website, log on securely and access your vault. You can download a unique discount code entitling you to 20% discount. Discount codes can’t be used in conjunction with another offer or code and product exclusions apply.

      Offer codes are unique and single use only, you can repeat the process and obtain another code for further orders. All codes can be redeemed online and over the phones. All you need to do is add the qualifying wines into your basket and add your unique voucher code in the “voucher code” box in the checkout.

      Please do let us know if you have any troubles with this.

    • Hi Terry,

      You’ll need to head over to the Blue Light Card website, log on securely and access your vault. You can download a unique discount code entitling you to 20% discount. Discount codes can’t be used in conjunction with another offer or code and product exclusions apply.

      Offer codes are unique and single use only, you can repeat the process and obtain another code for further orders. All codes can be redeemed online and over the phones. All you need to do is add the qualifying wines into your basket and add your unique voucher code in the “voucher code” box in the checkout.

      Do let us know if you have any troubles with this.

    • Hi Beverley,

      You’ll need to login to the portal on Blue Light Card website and access your vault. You can then download a unique discount code entitling you to 20% discount. Discount codes can’t be used in conjunction with another offer or code and product exclusions apply.

      Offer codes are unique and single use only, you can repeat the process and obtain another code for further orders. All codes can be redeemed online and over the phones. All you need to do is add the qualifying wines into your basket and add your unique voucher code in the “voucher code” box in the checkout.

      If you require any further help with this please do let us know.

  4. I am a nurse working in nhs but don’t have a blue light card. I have shopped with you for sometime now using the wine plan. Can I get the discount?

    • Hi Karen,

      In order to redeem the discount on our website you will need to apply for a Blue Light Card as it is a unique code which needs to be entered at the checkout. Please do let us know if we can assist you any further.

  5. Tried ordering tonight, message says voucher already in us, can’t claim discount. Tried several time’,no joy.

    • Hi Nick,

      Are you still having trouble redeeming your discount? Do let us know so we can put you in touch with the right team.

      Many thanks.

      • Hi Sarah,

        We’re sorry you are having trouble redeeming your discount. Please can you contact our customer service team on 03330 148 168 or send them a message on social media with a screenshot of the error message displayed when you try to use this. Alternatively, you can call one of our Wine Advisors on 03330 148 152 to place your order. Once again, we apologise for any inconvenience this may have caused. Do let us know if you have any further questions. Many thanks.

    • Hi Andy,

      There is no limit on the amount of wine you can buy. However there are some product exclusions which include the introductory offer wine plans and cases. You will need to access a code from the vault on the Blue Light Card website and then enter this at the checkout on our website. Do let us know if you have any further questions.

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