“What are you doing to help”? Is a question we are getting asked a lot recently. In the first weeks of the panic I suggested all sorts of daft things that might help, which my very wise management team politely turned down. They were right. I see now that floods of wine arriving at hospitals might not have won universal acclaim. (Though doctors always were our biggest category of customers. In the days when we were allowed to know such things). And maybe putting hand sanitiser in with the wine bottles could have caused confusion… and damage to the unwary. You mock, but my dear wife actually did order a bottle of some powerful hand cleanser from the Czech Republic. The label of mountains and flowers was all in baffling Czech, and I do get occasional bottles of interesting digestif spirits from my Czech in-laws. Only one way to find out…. I won’t be trying it ever again.
When the initial panic subsided and we could think straight again, some bright spark suggested we should now accept the Blue Light Card and give a nice discount to some very worthy people.
Workers who qualify for a Blue Light Card include all those employed by the NHS, police, fire service, ambulance, HM Coastguard, RNLI and anyone in the Armed Forces. Our discount for those who qualify is 10% off all qualifying online purchases – including some wines and cases already discounted – as well as shop click and collect orders. (Our shops are shut but they will put online orders in your car boot if you stop and toot.)
This discount will apply for the foreseeable future. (Anyone able to see into the future… give us a call.) We are also giving that discount to those you might meet who drive the vans of Parcelforce and Yodel and bring you your wine.
I wouldn’t want anyone to think it’s only now that we started being nice to people. We’ve always actually enjoyed helping those less fortunate than us. But we were always taught to do it quietly. Today it’s different. There are so many who deserve not help, but grateful thanks and the Blue Light Card seems to us to be the best way for us to do our bit.